Original title：Phumtham Wechayachai (Thai Deputy PM) Visits JWM Subsidiary, Acclaiming Sino-Thai Fruit Cooperation Model
JWM enthusiastically promotes the Belt and Road Initiative by reinforcing the Sino-Thai friendship in the new era. On March 24, the delegation led by Phumtham Wechayachai (Thai Deputy PM and Minister of Commerce) visited and exchanged insights with Thai Crown Group, a subsidiary of JWM. The delegation was warmly hosted by Zhang Haibo, General Manager of Thai Crown Group. The Deputy PM highly recognized JWM for its achievements and the Sino-Thai fruit cooperation. Enabling JWM to receive guidance from the Deputy PM himself, the visit also allowed JWM to showcase its deployment in global fruit chain and supply chain. In addition, it serves as a testimony of JWM’s efforts in boosting the development of the fruit industry under the Belt and Road Initiative.
△Phumtham Wechayachai (Thai Deputy PM) Visits Thai Crown Group
Upon the arrival of the Deputy PM, he complimented JWM's professional ability to go deep in the fruit industry and highly praised JWM's extraordinary contribution in developing fruit trade between China and Thailand, after learning about JWM's development and business in Thailand as well as the different market demand in China. During the visit, he also tried Joyvio Durian, Joyvio Blueberry, and Joyvio Ready-to-Drink Coconut and pointed out that Joyvio, a high-end Chinese fruit brand, is also well received in the Thai market.
In the interview with Thai PBS, in which JWM representatives were also present, the Deputy PM stated that Thailand would continue to provide excellent services to JWM and many other great companies by offering stronger support and supervision to the country's fruit industry and facilitating durian export nationwide.
△Phumtham Wechayachai, Thai Deputy PM (third from the left), holds a picture of him and JWM representatives taken during China International Import Expo 2023
△Phumtham Wechayachai, Thai Deputy PM (third from the left), tries JWM's fruits under the brand Joyvio
A leading durian importer and distributor in China, JWM has come into contact with Thai fruits as early as 2003. Since then, JWM has been promoting the development of Sino-Thai fruit trade by holding Thai Fruit Festival for several years in a row, actively promoting Thai fruits in the Chinese market, and increasing its investments in building a mature whole-industry chain for Thai durian and many other fruits.
While durian fragrance wafts across nations, JWM builds a bridge between China and Thailand. For years, JWM and the Thai government have been actively conducting in-depth communication and exchanges on innovative fruit trade. When JWM attended the 15th Asia Fruit Logistica held in Thailand in 2022, Mr. Rapibhat Chandarasrivongs, Director General of the Ministry of Agriculture of Thailand, paid a visit to JWM's booth and applauded JWM for its efforts in boosting the high-quality development of fruit trade between China and Thailand. In 2023, in the Thai Fruit Festival during the 6th China International Import, JWM, together with government officials, met with the Deputy PM of Thailand. Talks were held regarding fruit trade and lasting friendship between China and Thailand.
Marking the twelfth year of the establishment of a comprehensive strategic cooperative partnership between China and Thailand, this is also the first year of the second golden decade of jointly building the Belt and Road Initiative. With the ambition to "Soar into the Sky, Unite for Greater Height", JWM will increase its investment and efforts in Thailand's fruit industry chain so as to boost the Sino-Thai fruit trade cooperation.
